Trade Marketing

Optimizing the visual merchandising of a sales point, allows to give the suitable spaces and deserved emotions to the products, creating better visibility and an improvement of the sales.

The Know-how obtained from the Trade Marketing dept. of Tecfi S.p.A. is a result of numerous installations already executed throughout Italy and worldwide in various cases, facing numerous requests and needs. All with the one target: to focus the attention of the end user to the correct Mix of Products, increasing the volumes and improving the structure of the sales.

Tecfi offers to the customers a “sales point restyling” consultancy service, that starts from the initial site inspection, the designing of the layout for the dedicated spaces, the realization and installment of the merchandising (including, info-boards and additional informative material), to end with a final analysis of the results achieved.
It is possible to ask our Trade Marketing Dept., along with our local Sales Agent, for assistance in order to study the most effective esthetic solutions, based on the available spaces and the needs of the sales point and the targets of the entrepreneur.

• Customer Mix sales analysis

• On site inspection

• Product ranges and sales strategies

• Planning of the display for the merchandising, software computer aided

• Realization of informative material of the products

• Installation and Staff training

• Periodical analysis of the performance